Campaign
Typography
Series design
Coffee Break is a compact campaign concept built around repetition, tempo, and quick visual punches— designed to feel consistent across posters, social tiles, and small print collateral.
Overview
A system-first approach: make a few strong moves, then let the rules produce the variety.
RoleArt direction + graphic design
DeliverablesPoster set, social tiles, simple motion-ready layout
ToolsIllustrator / Photoshop (swap as needed)
Concept
A “break” isn’t just time off—it’s a rhythm. The visuals treat coffee as a repeated ritual: consistent framing, variable content, and typography that carries the voice.
System Notes
- One grid, one type hierarchy, many iterations.
- Recurring motif/lockup to keep the series recognizable.
- Designed to adapt cleanly to square/vertical crops.
Work Samples
Upload images and replace placeholders when ready.
Upload: coffee-break-01.jpg
Poster 01 — establishing the layout rules.
Upload: coffee-break-02.jpg
Poster 02 — iteration with new content.
Upload: coffee-break-03.jpg
Social tiles — cropped adaptations.