Fruit Futures is a speculative fruit brand built around clear product logic, confident typography, and a modular packaging framework that scales across flavors and formats.
Overview
Concept project exploring how a brand can feel bold without being loud—through hierarchy, repetition, and a consistent ruleset.
Problem
Create a fruit brand that can expand into a product family while staying legible at a glance: flavor, format, and tone should be instantly readable.
Solution
- A typographic system that prioritizes product clarity (name → flavor → details).
- A modular label architecture that scales across SKUs without redesigning from scratch.
- A visual cadence built from repetition and spacing rather than decoration.
Work Samples
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Packaging front — hierarchy and product logic.
System overview — how the label adapts across flavors.
Secondary applications — stickers / social / shelf lineup.